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In recent years, the trend of social media food influencers has significantly shaped what we eat and how we eat it.
On the one hand, unearthing hidden gastronomic gems and cooking hacks make food influencers a source of endless kitchen inspiration.
But the pursuit of popularity and paid endorsements with food brands raise significant questions about credibility and who wields the real influence.
New York based food writer Alicia Kennedy explores.
Guest
- Alicia Kennedy Food and culture writer
Further reading
- Securing the Brand Bag: Should we be worried about brand deals as the only way to make money in food media? By Alicia Kennedy
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