14 July 2009
Corporate childhood
Does corporate and commercial culture negatively influence children, or are they savvy media consumers who can see through marketing techniques?
Some are convinced that corporate culture is responsible for a decline in the wellbeing of young people in recent decades.
Sharon Beder, a visiting professor at Wollongong University, is co-author of a new book, This little kiddy went to market: the corporate capture of childhood.
Guests
Sharon Beder
visiting Professor, School of Social Sciences, Media and Communication, University of Wollongong
Further Information
Publications
Title: This little kiddy went to market: the corporate capture of childhood
Author: Sharon Beder with Wendy Varney and Richard Gosden
Publisher: UNSW Press
Presenter
Steve Cannane
Producer
Amanda Armstrong
Story Researcher and Producer
Jackie May
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